Edward Enninful discusses Modern Britain: 'We Are Less Tolerant Now' Compared to the Nineties.
A chance encounter on the London Underground in 1988 changed forever the path of a teenage Ghanaian immigrant to Britain. Scouted as a model, Edward Enninful was quickly drawn into the city's electric 1990s cultural landscape, progressing from model to stylist and, before turning twenty, becoming the style editor of the iconic i-D.
"That era was the peak of the YBA movement – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he remembers. "Then I met Naomi for a cover, and I knew we’d be close. We all hung out across disciplines. Friday became Saturday into Sunday. I yearn for that energy."
While Enninful may seem wistful, he is far from alone. In recent times, a wistful romanticisation of the 1990s has become pervasive. But since that time, Enninful believes a profound shift. "In my view, we’re less tolerant now than we were in the 90s," he remarks. "This isn't just this country – it’s everywhere."
A Cultural Backslide
This shift is difficult to overlook: the growth of nationalist groups, the reaction against progressive values, and the return of traditional beauty standards. Replacing the optimism of the previous decade, now a different political personality looms as a possible leader. Even, the British flag, once an badge of Cool Britannia, has become contentious again.
In Enninful's view, the response has long been to champion culture in all its multifaceted forms. This was the driving force behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, showcasing a wide range of influential figures from art.
"Individuals with a platform should wield it," he comments, explaining those publishing choices. "Everyone talks about immigration; I wouldn't be here if Britain was not a open country, if it refused my family a home and an opportunity. That’s the Britain I believed in. I hope this period will fade."
A New Wave of Consciousness
He takes comfort in the next generation: "They’re much more aware than we were. They talk about systemic issues – I didn't even know what that was."
His formative years would define a trailblazing career built on boldness and representation. Enninful made history as the first man, first Black editor, first openly gay person, and first disabled Black gay man to assume the editorship at British Vogue. His time featured landmark covers showcasing models of colour, plus-sized women, an octogenarian, and individuals from varied communities. Critically, sales grew.
"Ignoring large portions of the population, it’s more than that you’re not being inclusive – it’s a poor strategy," he states.
A New Chapter as a 'Disruptor'
He has since founded his agency EE72 and its accompanying magazine, 72, his first major project since departing his previous role. He states his aim to continue being a "innovator".
"I constantly interrogate the conventional wisdom. I was brought up in a place where everybody was black – the doctors, the attorneys, the leader. Then we arrived in England, without funds, and I was a minority. I was incredibly timid. My teachers said I’d have no future. Me and my brothers were stopped by the police the Sus laws … those experiences gave me a sense of being between worlds."
Defying the caricature of fashion editors as brash and highly strung, Enninful is softly spoken and radiates serenity. His path has included its share of hardship, including well-documented periods of mental health and substance use.
He has also endured serious health challenges, having had multiple operations on his eyes, leading to partial sight. "I was in such a difficult period for two years, away from work, terrified I was going to go blind. It’s like PTSD; you just live in fear 24/7. I vowed, if this ever is over, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to confine myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This refusal to be typecast has inspired him beyond the world that made his name. He is now organising a major 1990s exhibition at Tate Britain, featuring work by a roster of influential artists and photographers from the era. The show, he explains, aims to explore the decade's creative cross-pollination – and spotlight those who lacked adequate attention at the time.
"Galleries sometimes neglected to shine a light on the most relevant talents because they did not have the traditional credentials," he observes.
This venture itself functions with a unique business model, forgoing traditional advertising in favour of creative collaborations. "Our approach is, what can we create collaboratively? Is it an experience, a podcast? The magazine is one component of a larger creative platform."
A Testament to Resilience
Now, Enninful operates as one of the world's most powerful creative power brokers. His story, he feels, is a testament to the power of pursuing your passions.
What would the Enninful of that era think of the his current self? He smiles. "He would be astonished, but he’d be proud. Back then I was sceptical of institutions. I never imagined institutions like Tate were within my reach."
He reflects. "Nothing is assumed. We fled, we left our homeland. I nearly lost my vision. So there is no room for fear. People have doubted me my entire life. But I am unstoppable once I’ve made up my mind to do something."